Sartory-Billard

A burst of floral hues from the Studio Underd0g design studio, in collaboration with bespoke watchmaker Sartory-Billard, brings an end to a long, cold, lonely winter. Here comes the Sunfl0wer.

Gaze upon this image, and you begin to understand the very soul of the SB04-E’s Chrysocolla dial. Like a breathtaking aerial view of a secluded lagoon, the stone reveals a mesmerizing tapestry of turquoise and emerald hues, swirling with natural veining like currents in crystalline waters.

Sartory-Billard presents the SB04-E series collection. This collection is a showcase of horological mastery, spotlighting two exceptional dials, the "Coeur de Rubis" and the "Tantalum Hand-Engraved". Each dial is a testament to the brand’s unwavering dedication to craftsmanship and artistry.

The SB04 “The Horophile Final Version” is an important watch for Sartory Billard, bringing things full circle for both the brand and Amr Sindi. The first SB04 “The Horophile” was Sartory Billard’s initial step into making limited-edition watches with collaborators, and Amr led that effort. This new watch honors that original partnership and shows how much the brand has grown since 2019.

A unique stainless steel automatic wristwatch with laser-engraved brass dial by Ron Elkins, sold to benefit Swiss Institute.

The new Sartory Billard × Revolution SB05 “Uchū” is a tribute to classical handcrafts that takes us back to the very roots of Sartory Billard, which has always been about elevating watchmaking through bespoke artistry.

Sartory Billard and Martin Pulli are thrilled to announce the launch of the SB07 Maki-e. This limited edition sports watch blends durability with sophisticated style, tailored to meet the needs of active and style-conscious individuals.

Grail Watch presents its first collaboration with Sartory Billard, its most unflinching and visually arresting limited edition, with an integrated bracelet steel sports watch with a full-mirror finish.

What began as an April fool’s joke, to this day year ago has become a watch. Exactly one year ago, an innocent “tongue in cheek” moment by Armand Billard has come to life at the request of CronotempVs Collectors. Sorry, we could not resist the temptation when we saw it…

GMT Great Masters of Time presents the SB07 GMT Milano Edition in collaboration with Sartory Billard. A limited edition born from the creative partnership between the Milanese retailer and French watchmaker Armand Billard.

Sartory-Billard, renowned for its exquisite bespoke craftsmanship, unveils the SB06-12 and SB06-24 Flying Tourbillon watches. This release is not just a watch, but a symbol of the brand's evolution to offer more high complications to its customers.

In a landmark collaboration, Sartory-Billard and CronotempVs Collectors are proud to present the unparalleled excellence of the CT12 Tourbillon and the subsequent introduction of the SB06 line to the watch collector community. As fellow enthusiasts, we have embarked on this journey with eagerness, aspiring to celebrate yet another notable achievement for the club.