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Sartory-Billard

Sartory-Billard SB10 50-50 Grind

Timekeepers Club / April 9, 2026

For its tenth anniversary, Sartory-Billard unveils the SB10 "50-50 Grind," a jumping hour timepiece featuring a unique cabochon crafted from genuine skateboard decks and grip tape. Developed in collaboration with the Skateboard Museum of Geneva, this 50-piece limited edition replaces the traditional dial with ultra-thin sapphire discs to create a handless, "cinematic" display of time.

Sartory-Billard SB10 Cheese Grinder

Timekeepers Club / April 1, 2026

With the SB10 Cheese Grinder, Sartory-Billard introduces a deliberately straightforward approach to material, integrating a cabochon crafted from a Swiss Jura cheese grater. Selected for the precision of its stamping and the regularity of its perforations, this surface retains the properties that define its original function, while offering a new interpretation—both functional and unexpected.

Sartory-Billard SB10 Jumping Hour

Timekeepers Club / April 2, 2026

For its tenth anniversary, Sartory-Billard unveils SB10 Jumping Hour, a watch that captures the heartbeat of an idea once considered impossible. Minimalist, tactile and deeply horological, the SB10 Jumping Hour is born from the spirit of the SB08, a concept presented in 2024, admired everywhere yet too complex to enter production.

Sartory Billard SB04-E Year of the Fire Horse - Chinese New Year Edition

Timekeepers Club / February 12, 2026

With the arrival of the Chinese New Year, we enter the Year of the Fire Horse. A powerful symbol of energy, movement, independence, and passion. It marks moments when motion prevails over stillness and intention over habit.

Sartory Billard SB04-E Winter 2026 Limited Edition

Timekeepers Club / January 5, 2026

Winter 2026 is not a seasonal colorway. It is a landscape. A dial conceived as a surface, not a graphic. A watch designed as an experience of cold, depth, and silence. Built on the SB04‑E platform, Winter 2026 showcases a complex dial produced by Sartory‑Billard — technically, visually, and emotionally.

Sartory-Billard SB04-E Horizon Bloom

Timekeepers Club / December 9, 2025

Sartory-Billard unveils a unique creation made exclusively for Crown & Compass, celebrating the opening of their new boutique in Saudi Arabia. A watch that captures the country’s quiet poetry—its sky, its sands, and the unexpected colors that bloom in the desert.

Sartory-Billard SB04-E “Exquisite Blue Guilloché”

Timekeepers Club / December 5, 2025

Independent watchmaker Sartory-Billard unveils the SB04-E Exquisite Guilloché, a limited edition created in collaboration with Exquisite Time Pieces. This watch celebrates the timeless elegance of in-house guilloché, paired with contemporary design and refined materials.

Sartory-Billard SB04-E “Tantoster” Tantalum Guilloché

Timekeepers Club / October 29, 2025

Independent watchmaker Sartory-Billard unveils the SB04-E “Tantoster”, a limited edition created in collaboration with Oster Jewelers. This ten-piece series celebrates the intersection of artistry, innovation, and material mastery — marking the first time a guilloché “grand panier” pattern has been engraved on tantalum.

Sartory-Billard SB04-E “Small Bang” – Raden Dial by Tatsuya Todo

Timekeepers Club / September 16, 2025

Independent watchmaker Sartory-Billard introduces the SB04-E “Small Bang”, a new interpretation of dial artistry that merges ancestral Japanese Raden craft with contemporary horology. Created by master artisan Tatsuya Todo (Kosetsu), the dial transforms the wristwatch into a visual explosion of light and matter.

Armand Billard

Timekeepers Club / October 24, 2025

Armand Billard is the founder of the independent French bespoke watch brand Sartory-Billard, which he established in 2015. Originally an industrial designer with his own agency, he later transitioned his creative focus to horology to pursue his passion for watchmaking.

Sartory Billard SB06 Flying Tourbillon SHH Editions

Timekeepers Club / July 1, 2025

Sincere Fine Watches and Sartory Billard celebrate regional partnership with 8 unique SB06 Flying Tourbillon SHH Editions.

Sartory-Billard by Studio Underd0g - SB05 Sunfl0wer

Timekeepers Club / March 31, 2025

A burst of floral hues from the Studio Underd0g design studio, in collaboration with bespoke watchmaker Sartory-Billard, brings an end to a long, cold, lonely winter. Here comes the Sunfl0wer.

Sartory-Billard SB04-E Chrysocolla Platinum

Timekeepers Club / March 10, 2025

Gaze upon this image, and you begin to understand the very soul of the SB04-E’s Chrysocolla dial. Like a breathtaking aerial view of a secluded lagoon, the stone reveals a mesmerizing tapestry of turquoise and emerald hues, swirling with natural veining like currents in crystalline waters.

Sartory-Billard SB04-E Ruby Platinum & Tantalum Hand-Engraved

Timekeepers Club / January 16, 2025

Sartory-Billard presents the SB04-E series collection. This collection is a showcase of horological mastery, spotlighting two exceptional dials, the "Coeur de Rubis" and the "Tantalum Hand-Engraved". Each dial is a testament to the brand’s unwavering dedication to craftsmanship and artistry.

Sartory-Billard SB04 The Horophile Final Version

Timekeepers Club / December 16, 2024

The SB04 “The Horophile Final Version” is an important watch for Sartory Billard, bringing things full circle for both the brand and Amr Sindi. The first SB04 “The Horophile” was Sartory Billard’s initial step into making limited-edition watches with collaborators, and Amr led that effort. This new watch honors that original partnership and shows how much the brand has grown since 2019.

Sartory Billard SB04 Piece Unique for TimeForArt

Timekeepers Club / December 5, 2024

A unique stainless steel automatic wristwatch with laser-engraved brass dial by Ron Elkins, sold to benefit Swiss Institute.

Sartory Billard × Revolution SB05 'Uchū'

Timekeepers Club / September 20, 2024

The new Sartory Billard × Revolution SB05 “Uchū” is a tribute to classical handcrafts that takes us back to the very roots of Sartory Billard, which has always been about elevating watchmaking through bespoke artistry.

Sartory Billard SB07 Maki-e

Timekeepers Club / July 9, 2024

Sartory Billard and Martin Pulli are thrilled to announce the launch of the SB07 Maki-e. This limited edition sports watch blends durability with sophisticated style, tailored to meet the needs of active and style-conscious individuals.

Grail Watch 11: Sartory Billard SB07 ‘Ghost’

Timekeepers Club / May 6, 2024

Grail Watch presents its first collaboration with Sartory Billard, its most unflinching and visually arresting limited edition, with an integrated bracelet steel sports watch with a full-mirror finish.

CronotempVs Collectors Lollipop by Sartory-Billard

Timekeepers Club / April 1, 2024

What began as an April fool’s joke, to this day year ago has become a watch. Exactly one year ago, an innocent “tongue in cheek” moment by Armand Billard has come to life at the request of CronotempVs Collectors. Sorry, we could not resist the temptation when we saw it…

Sartory Billard SB07 GMT Milano Edition

Timekeepers Club / March 14, 2024

GMT Great Masters of Time presents the SB07 GMT Milano Edition in collaboration with Sartory Billard. A limited edition born from the creative partnership between the Milanese retailer and French watchmaker Armand Billard.

Sartory-Billard Flying Tourbillon SB06-12 and SB06-24

Timekeepers Club / January 22, 2024

Sartory-Billard, renowned for its exquisite bespoke craftsmanship, unveils the SB06-12 and SB06-24 Flying Tourbillon watches. This release is not just a watch, but a symbol of the brand's evolution to offer more high complications to its customers.

The CronotempVs CT12 Tourbillon by Sartory-Billard

Timekeepers Club / December 4, 2023

In a landmark collaboration, Sartory-Billard and CronotempVs Collectors are proud to present the unparalleled excellence of the CT12 Tourbillon and the subsequent introduction of the SB06 line to the watch collector community. As fellow enthusiasts, we have embarked on this journey with eagerness, aspiring to celebrate yet another notable achievement for the club.