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Doxa

DOXA SUB 200 II

Timekeepers Club / March 24, 2026

DOXA unveils the SUB 200 II – a subtle (as always) yet confident evolution of its iconic SUB dive watch concept. The SUB 200, the most accessible model in the SUB family, now features, for the first time, an elegant fumé dial that adds a new kind of depth and character to its instantly recognizable design.

DOXA SUB 200 Grande Roma

Timekeepers Club / March 12, 2026

DOXA is proud to present, for the first time in its history, a SUB special series dedicated to Italy. Developed in collaboration with its Roman partner Gioielleria GRANDE, the SUB 200 Grande Roma features an elegant gradient dial. Its caseback is engraved with the Colosseum in Rome, a universal symbol of strength, architecture, and memory.

Japan, Mexico, Thailand! DOXA Continues Its International Expansion

Timekeepers Club / March 11, 2026

DOXA announces its official entry into three new strategic markets: Japan, Mexico and Thailand. This major milestone in the Swiss brand’s international development further strengthens its presence in regions whose culture is shaped by the sea, and where a passion for marine sports and an appreciation for technical dive watches create a natural affinity with the DOXA universe.

Doxa SUB 250T GMT ‘Great White’ Topper Edition

Timekeepers Club / December 8, 2025

Burlingame-based luxury watch retailer Topper Jewelers has unveiled its latest DOXA limited edition in the Topper-exclusive ‘Great White’ livery: the SUB 250T GMT, once again inspired by the Great White Shark which inhabits Northern California’s nearby Gulf of the Farallones in the Pacific Ocean.

DOXA SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’

Timekeepers Club / November 19, 2025

On the occasion of Dubai Watch Week, Doxa unveils the Special Edition SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’. Only 11 pieces have been produced, available exclusively at Ahmed Seddiqi boutiques.

DOXA SUB 250 Ahmed Seddiqi Limited Edition

Timekeepers Club / October 1, 2025

Ahmed Seddiqi and DOXA unveil a special edition shaped by a shared vision to celebrate 75 years of Ahmed Seddiqi: The SUB 250 Ahmed Seddiqi Limited to 75 numbered pieces.

DOXA SUB 300 Carbon Seafoam Limited Edition

Timekeepers Club / September 22, 2025

DOXA and Watches of Switzerland unveil The DOXA SUB 300 Carbon Seafoam Limited Edition. A legend preserved in forged carbon – lighter, stronger, and more urban, yet as true as ever to its origins. A sunray-finished dial in a soft-pastel Seafoam-green hue exclusive to The Watches of Switzerland Group.

DOXA SUB 750T GMT

Timekeepers Club / September 5, 2025

Two decades after its original release, the SUB 750T evolves with a modern design, built on the same professional-grade foundations. The new SUB 750T comes in DOXA’s full palette of eight signature colorways, with a choice of the iconic “beads of rice” stainless steel bracelet or a lighter rubber strap, color-matched to the dial.

DOXA SUB 200 Dune

Timekeepers Club / August 22, 2025

Following the resounding success of the SUB 200 Azure, DOXA and Art of Time return with a bold new collaboration: the DOXA SUB 200 Dune. Limited to just 100 pieces, this edition captures the elemental beauty of sand and sea — a tribute to the Caribbean's dual spirit of serenity and adventure.

DOXA SUB 750T Clive Cussler

Timekeepers Club / July 15, 2025

DOXA SUB 750T Clive Cussler

Timekeepers Club / July 15, 2025

DOXA unveils the “SUB 750T Clive Cussler” special edition. This marks the third chapter in DOXA’s homage to legendary American novelist and explorer Clive Cussler — who would have turned 94 today, and whose adventure novels helped bring global recognition to SUB dive watches.

Doxa SUB 200 With a Polished Steel Bezel

Timekeepers Club / May 5, 2025

For Summer 2025: DOXA presents the new SUB 200. The luminous elegance of a new polished steel bezel.

DOXA SUB 250T GMT

Timekeepers Club / March 26, 2025

After nearly 20 years, DOXA brings the GMT function back into the SUB collection – answering the mounting calls of DOXA fans, collectors and retailers worldwide. The SUB 250T GMT launches in all eight signature DOXA colors, with either a color-matched FKM rubber strap or the DOXA stainless steel “beads of rice” bracelet.

DOXA SUB 300 ‘Great White’ Topper Edition

Timekeepers Club / December 9, 2024

Burlingame-based retailer Topper Jewelers unveils its 15th collaborative ‘Topper Edition’ with a bold new interpretation of DOXA’s most iconic dive watch whose livery was inspired by the Great White Shark, native to Northern California’s nearby Gulf of the Farallones in the Pacific Ocean.

DOXA SUB 200T Diamonds

Timekeepers Club / November 18, 2024

DOXA unveils the first-ever gem-set SUB collection: The SUB 200T Diamonds. Responding to market demand for an ultra-exclusive take on the legend, the brand introduces the SUB 200T Diamonds collection – its first precious SUB line, now a permanent part of the catalog.

DOXA: A Collection of Exclusive Cufflinks

Timekeepers Club / November 12, 2024

DOXA adds a new chapter to its collection with the launch of its first cufflinks, drawing from the iconic design of the SUB 300T dive watch.

Doxa SUB 300T Aristera Limited Edition

Timekeepers Club / August 29, 2024

Doxa introduces the SUB 300T Aristera, the first SUB automatic in the brand’s history to be designed for left-handers, with the crown on the left side of the case. A limited series of just 300 pieces worldwide.

Doxa SUB 200, SUB 300T, SUB 300, SUB 600T & SUB 300 Carbon ‘Sea Emerald’ Green

Timekeepers Club / August 29, 2024

Five of the major SUB collections – SUB 200, SUB 300T, SUB 300, SUB 600T, and SUB 300 Carbon – now also come in DOXA’s new color for 2024: ‘Sea Emerald’ Green!

Doxa SUB 300T Sharkhunter Clive Cussler

Timekeepers Club / July 15, 2024

DOXA unveils the special edition ‘SUB 300T Sharkhunter Clive Cussler’, in celebration of legendary author, maritime explorer and NUMA founder Clive Cussler’s 93rd birthday. This release marks the second chapter in DOXA’s homage to the American novelist who greatly popularized SUB diving watches the world over.

DOXA SUB 200T 39mm Sea Emerald Green

Timekeepers Club / April 4, 2024

Geneva Watch Week 2024: DOXA SUB 200T 39mm

Timekeepers Club / April 3, 2024

It’s the dawn of a new era for SUB diving watches, with a new diameter – smaller and more in tune with the times – of 39 mm. It also marks the launch of a new dial color: Sea Emerald Green.

The Hour Glass in Singapore welcomes DOXA

Timekeepers Club / December 17, 2023

USA, Europe, Australia, Middle East, Southeast Asia, India... Everywhere in the world, the presence and international distribution of DOXA watches are growing at a strong and steady pace. Today, the brand counts over 140 points of sale worldwide with the most prestigious local partners in the high-end watchmaking industry.

Doxa SUB 300 Beta "Waves"

Timekeepers Club / December 12, 2023

Discover the SUB 300β: Elegance, below sea level and at street level. Stainless steel case, ceramic bezel, sunburst-finish dial with a wave pattern: tool-watch engineering meets urban elegance.

DOXA SUB 300β Seddiqi Edition 2023

Timekeepers Club / November 17, 2023

Celebrating the partnership with Ahmed Seddiqi & Sons, DOXA unveils limited edition SUB 300β Seddiqi Edition 2023. This occasion marks another premiere: for the first time, DOXA presents a SUB with a natural mother-of-pearl dial.

DOXA Expands Its Presence in Southeast Asia

Timekeepers Club / September 26, 2023

The journey of DOXA Watches continues on the Asian continent. After South Korea, the brand is establishing a presence in the Philippines, a region renowned for its must-visit diving spots.

GWD 2023 - Doxa SUB 300 Beta Sharkhunter

Timekeepers Club / August 29, 2023

Destined to defy dress codes, ready for any mission: The surprising and singular SUB 300β Sharkhunter. Black ceramic case, 18K 3N gold bezel and crown: Tool watch engineering meets sleek urban flair.

DOXA arrives in Scandinavia

Timekeepers Club / May 20, 2023

At long last, Swiss diving watch brand DOXA establishes a presence in Scandinavia. The brand will be distributed in the region – in Denmark, Sweden and Norway – by the Danish family-owned group Henning Stæhr A/S.

DOXA SUB 300T Clive Cussler

Timekeepers Club / May 19, 2023

DOXA releases the new SUB 300T inspired by internationally recognized author, maritime explorer, as well as founder of the National Underwater and Marine Agency, Clive Cussler.

New Doxa SUB 200 C-GRAPH II 42mm

Timekeepers Club / March 21, 2023

Made for extreme diving adventures - like cave dives DOXA presents the new SUB 200 C-GRAPH II. A new version of the steel chronograph, with a more contemporary 42mm diameter case and a new, subtly luminous dial with a sunray finish that makes the collection’s six colors pop!

The DOXA Army in Steel

Timekeepers Club / August 29, 2022

Following the introduction of the ceramic DOXA Army ‘Watches of Switzerland Edition’ in April (only 100 made), DOXA is adding the DOXA Army in stainless steel to its non-limited line-up – a model highly anticipated by the entire DOXA community.

DOXA Army Watches of Switzerland Edition

Timekeepers Club / April 27, 2022

50 years after the DOXA Army was born, the iconic Swiss watch brand honours its history with the Swiss Army’s elite divers unit by reissuing, for the first time, a limited edition of the famous model that has become an instantly recognizable cult timepiece.

W&W 2022 Doxa SUB Whitepearl Collection

Timekeepers Club / April 23, 2022

The SUB 300 Carbon as well as The SUB 300, SUB 300T, SUB 600T and SUB 1500T are now available in the Whitepearl version.

DOXA SUB 600T: The icon returns

Timekeepers Club / December 14, 2021

Following the introduction of the SUB 600T Pacific this summer (the limited edition of 200 pieces sold out in less than three days), DOXA now launches the SUB 600T in stainless steel – a model that has been eagerly awaited by the entire community of partners and customers – as a non-limited edition. The SUB 600T collection comes with a choice of two bezel versions – steel insert or ceramic insert – and in the brand’s 6 emblematic colors.

DOXA SUB 600T Pacific Limited Edition

Timekeepers Club / September 8, 2021

DOXA reinterprets the iconic SUB 600T with the ‘Pacific’ Limited Edition. A new shade of blue, a new case, and in titanium for the first time ever.

DOXA SUB 200 is in the final run for the Grand Prix d’Horlogerie de Genève 2019 in the “Challenge” category

Timekeepers Club / September 3, 2019

The most desirable Doxa ever

Timekeepers Club / August 13, 2019

DOXA SUB 300T Divingstar "Poseidon Edition"

Timekeepers Club / March 19, 2018