Amida

Amida Digitrend Open Sapphire: Past forward – The 70s driver's watch returns with a stunning take on jumping hours. Under the sapphire crystal hood, the watch engine is on full display. Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

The legendary Swiss Amida Digitrend ‘casquette’ makes a bold comeback with two fresh versions: the understated Digitrend Classic Black Edition, entirely dressed in you guessed it, and the ultra-limited Digitrend Gold Edition, featuring a 4N gold PVD finish for a flashier, vintage-inspired look.

1976 - 2024: The Renaissance of a 70s Icon. Tracing back to the origins of Swiss ‘digital’ timekeeping – AMIDA makes a grand comeback with a model that remains unforgettable: the famous DIGITREND driver’s watch.