GENUS enters Singapore in partnership with SINCERE

Independent luxury watch brand GENUS accelerates global development, enters Singapore in partnership with prestigious retailer SHH (SINCERE).

In tandem, GENUS will also be extending its Geneva showroom at the Fairmont Hotel***** until the end of 2024.

Following retail location openings in Switzerland, the United States, China and the Middle East, and buoyed by the success of its latest creations (including the acclaimed RAINBOW GREEN watch launched at Dubai Watch Week), GENUS forges ahead with its international expansion. Today marks the brand’s entry into a key market in the realm of high watchmaking: Singapore – in partnership with established top-tier retailer SHH (SINCERE Haute Horlogerie).

SHH is renowned for its extensive expertise in exclusive watchmaking and its deep understanding of Singapore’s clientele, known to be among the most discerning and demanding in the world – and thus the ideal ambassador for GENUS Watches, who are making their debut in Southeast Asia. Besides showcasing the best in high-end watchmaking for discerning collectors, SHH also champions the heritage of watchmaking through exclusive educational events, reinforcing its pre-eminent position in Singapore as a leading destination for enthusiasts of independent Swiss watchmaking.

Sébastien Billières, co-founder of GENUS Master Watchmaker, comments: “I am thrilled at the opportunity to connect with Asian connoisseurs and collectors, and to share my passion for technical challenges. It has to do with shaking up watchmaking fundamentals, but also with the capacity to surprise, and push the boundaries of how we perceive and tell time – while always respecting the values of heritage and craftsmanship of fine Swiss watchmaking.”

Catherine HENRY, co-founder and CEO of GENUS, adds: “Deep at its core, GENUS is about a singular kind of watchmaking, and we couldn’t imagine a better ally than SHH in Singapore to showcase our timepieces. This inaugural foray in Asia is an important milestone on the international development timeline of our brand, and we are deeply honored to be taking this step with such a prestigious partner. We would like to express our sincere thanks to the entire SHH team for the trust they have placed in us and we look forward to working together.”

About GENUS Watches

Founded in 2017 in Geneva by Sébastien Billières and Catherine Henry, GENUS is a beacon of innovation in the independent watchmaking sector. Their creations are a blend of refined aesthetics and architectural brilliance, featuring a groundbreaking innovation at their core. This innovation, protected by two patents, is a free-moving time display system; central to it is the ‘genus,’ a mechanical component that elegantly glides across two orbits in a figure 8 — the eternal symbol of infinity.

In 2019, GENUS unveiled its first model at the Grand Prix d'Horlogerie de Genève and won the Mechanical Exception Prize. Since this celebrated debut and prestigious accolade, GENUS continues to push the limits for displaying time and redefine the way it is told.

For over twenty years, Sébastien Billières, a Master Watchmaker and son of a watchmaker, has collaborated with leading global watchmaking brands, specializing in complex movements. His extensive background, encompassing roles as a restorer, watch builder, and trainer, coupled with Catherine Henry’s business and management expertise, solidifies GENUS’s credibility in the industry.