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M.A.D.Editions

M.A.D.Editions M.A.D.2 R&B and REDemption

Timekeepers Club / April 9, 2026

The M.A.D.2 was launched in 2025 – in Green and Orange – as the perfect vehicle for designer Eric Giroud to express his passion for the wild spirit of 1990s club culture. With a design inspired by vinyl records and DJ turntables, it paid tribute to the world of music and endless nights spinning records. In 2026, two new editions join the collection, both in a striking mix of red and black.

GPHG 2025 Petite Aiguille Prize: M.A.D. Editions M.A.D.2 Green

Timekeepers Club / November 14, 2025

Indies.NYC - October 16: New York Watch Week

Timekeepers Club / October 21, 2025

Indies.NYC – A Hidden Bowling Room, Nine Independent Watchmakers, and 350+ Collectors: The Watch Week Gathering Where Craft Met NYC Culture.

MB&F LM101 Longhorn & M.A.D.1S 20th Anniversary Editions

Timekeepers Club / September 30, 2025

As part of its 20th anniversary celebrations, MB&F thanks its communities of watch lovers with an unprecedented raffle, inviting serendipity to play a role: 20 very special timepieces to be won, with the brand’s compliments (yes, you read that right).

M.A.D.Editions x Yinka Ilori: M.A.D.1S ‘Grow Your Dreams’

Timekeepers Club / August 29, 2025

M.A.D.Editions x Yinka Ilori: M.A.D.1S ‘Grow Your Dreams’

Timekeepers Club / August 26, 2025

British Nigerian multidisciplinary artist and designer, Yinka Ilori MBE turns his hand to watchmaking with the M.A.D.1S, infusing it with his signature vibrancy and dream-inspired philosophy in a bold, three-piece collaboration with M.A.D.Editions.

M.A.D.2 Eric Giroud

Timekeepers Club / March 13, 2025

The M.A.D.2 Eric Giroud

Timekeepers Club / March 13, 2025

If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga that started with an unexpected hit.

M.A.D.Editions M.A.D.1S

Timekeepers Club / August 27, 2024

Maximilian Büsser and the MB&F team debut the fifth edition in the M.A.D.Editions story at Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.

M.A.D.Editions x Jean Charles De Castelbajac M.A.D.1 ‘Time to Love’

Timekeepers Club / April 3, 2024

Legendary French artist and designer Jean-Charles de Castelbajac (JCDC) turns his hand to watchmaking, becoming the first creator to collaborate on a M.A.D.1.

M.A.D.1 Green

Timekeepers Club / September 14, 2023

After the original M.A.D.1 Blue (“Friends and Tribe Edition”) and the M.A.D.1 RED, the M.A.D.1 GREEN joins M.A.D.Editions’ colourful series in September 2023. With this new choice of vivid mint green, fans and collectors who haven’t been able to acquire their own M.A.D.1 yet, will get another chance – with a little bit of luck – to be picked and join wearers of the blue and red models.

M.A.D.1 GMT Milano Edition

Timekeepers Club / December 16, 2022

To celebrate 30 years of collaboration and friendship between Maximilian Büsser and the Corvo family, a commemorative edition of a brilliant watch, recently awarded at the GPHG, will be produced: the M.A.D.1 GMT Milano Edition which the boutique, inspired by the initiative behind the M.A.D.1 project, will be dedicating to its client friends.

M.A.D.1 Blue by MB&F

Timekeepers Club / June 27, 2021

MB&F M.A.D.1 Blue Edition

Timekeepers Club / June 16, 2021