Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar

Something fishy has been going on at Studio Underd0g’s assembly facility in Maidenhead; a quaint British market town. William Massena has been lending his discerning taste to a creation that celebrates craftsmanship, indulgence, and a touch of mischief.

The Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar

The Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar is a limited-edition monopusher chronograph which celebrates all things extraordinary and excessive, with a design that pairs the subtle shimmer of champagne tones with the inky richness of caviar.

By employing modern machining techniques, the oversized “big-eye” sub-dial at three o’clock has been artfully reimagined to resemble a (generously portioned) pot of caviar, a subtle yet striking detail that defines the design. The varied size of the sub-dials is visually off set by the co-branding, allowing the chronograph seconds hand to pass through uninterrupted. Idiosyncratic, yet balanced. A keen eye will notice the distinct silhouette of a champagne bottle at the base of the chronograph hand, sweeping smoothly over the shimmering champagne dial. The watch is paired with a beautifully supple handmade pebble-grain calfskin strap, courtesy of The Strap Tailor.

Housed within the 3-part case construction is the Swiss Sellita SW510 M, building on Studio Underd0g’s first use of this movement in last year’s Project Passion collaboration with H. Moser & Cie. This mono-pusher, hand-winding calibre features 63 hours of power reserve, and a custom Côtes de Genève, ruthénium anthracite finished bridge exclusively made for Studio Underd0g.

William is the collector’s collector, a true OG whose passion extends far beyond trends or headlines. We first met in early 2023, and over time my admiration for his eye and experience has only deepened. Traveling together through China last year gave me a front-row seat to his perspective on watches and culture which helped shape what this project ultimately became.” Richard Benc Founder, Studio Underd0g

I've admired Studio Underd0g, and Richard's keen eye for details, since the brand’s early days. Take the chronograph hand—we've reimagined its base to look like a champagne bottle. It's a small detail that many collectors might overlook, but it's there thanks to Studio Underd0g's deliberate and playful approach to design. Richard and his team aren't afraid to have a bit of fun with serious watchmaking and to challenge convention, and that's what has always drawn me to the brand they have created." William Massena, Founder, Massena LAB.

The drop

The Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar, limited to only 200 pieces, will be offered exclusively via underd0g.com from 3pm GMT on November 11th. All 200 pieces will be delivered within the month. Orders will be processed and shipped based on order number (first come, first serve basis).

Technical specifications

Studio Underd0g x Massena LAB 03SERIES Champagne & Caviar

Reference: 03CHB

Limited edition of 200 pieces

Case

• Material: 316L stainless steel
• Diameter: 38.50 mm
• Thickness: 13.60 mm (10.80 mm excluding crystal)
• Lug-to-lug: 44.50 mm
• Glass: Sapphire crystals (Double domed front and flat exhibition back)
• Water-resistant to 5 ATM

Dial and hands

• 2-layer with a metallic radial sunray base dial and coarse dégradé top dial
• Lume: Super-LumiNova C3

Movement

• Cam-Operated Sellita SW510 M
• Manual winding movement
• Version: Custom Spécial
• Frequency: 28,800 vph (4 Hz)
• Accuracy: Elaboré 5 ± 5 s/d
• Winding crown: Clockwise wind system with hacking
• Power reserve of 63 hours

Functions/Indications

• Hours, minutes, seconds, monopusher chronograph with thirty-minute counter and tachymeter scale

Strap and buckle

• Pebble-grain calfskin leather strap by The Strap Tailor
• Spring bars: Quick-release
• Signed 316L stainless steel buckle
• Lug width: 20mm tapered to 16mm

MSRP

• GBP 1'750 / USD 2'200 / EUR 1'800 / CAD 2'750 / AUD 3'500 / AED 8'400 / CHF 1'800

For more information, please visit under0g.com