SevenFriday ME-Series

Ten years have passed since SevenFriday introduced the M-Series, a design that over the years has acquired cult status! As popular now as it was a decade ago, the M-Series’ timeless design continues to be impactful. In the spirit of revolution and evolution, this year we take a fresh look at the design through a new lens.

Introducing the ME-Series!

The original M-Series pioneered the disk reading system in 2014. With a size of 47mm, rich details and a broad variation of textures, SevenFriday’s M-Series won over many design-loving hearts. What is it that inspires our designer and how does a watch like the M-Series evolve?

Head designer Arnaud counts Raymond Loewy to his biggest inspirations since a young age. Raymond Loewy is known as a trailblazer in industrial design. Known for his clean lining approach where products are stripped down to their essence. This concept of ‘stream-lining’ was one Loewy applied to vehicles and consumer goods, leaving his distinct mark on American design. Loewy designed the Sears refrigerator, Lucky Strikes packaging, the Exxon logo, the inside of the Concorde and the interior for the NASA Apollo and Skylabs. Evident by his repertoire, Loewy’s aerodynamic and modern designs made everyday products cult objects. This is thanks to the MAYA principle, a design rule Loewy is famous for establishing.

The ‘Most Advanced Yet Acceptable’ (MAYA) notion plays a significant role in SevenFriday designs and the ME-Series is no exception!

SevenFriday has become somewhat synonymous with industrial design and our products feature a unique retro-futuristic edge. The case of the ME is organic, even aerodynamic with a rounded back construction particularly visible from the side view. The trim, sleek curves of the ME’s case are reminiscent of space travel at light speed, racing through tunnels or swimming against the current. This streamlined design isn’t just a feast for the eyes but pleasure to wear and hold. The ME-Series hits the sweet spot: novel but still familiar, advanced but acceptable.

Compared to the M-Series, the ME’s size has been reduced to 44m bearing a thinner and more rounded cushion shape, a monolithic idea of volume. The ME-Series marks the first introduction of the butterfly clasp on a leather band and features a crown with silicone grip. A striking visual feature of the ME is undoubtedly the three cut out sapphire glass pieces, adding to the series’ modern look and feel. Despite the use of new design elements, the disk is the same as that of the M-Series, something familiar to the wearer.

The ME-Series is a SevenFriday style marriage of aerodynamic, retro futuristic industrial design. A mouthful to say, but the closest way to describe SevenFriday’s newest series. Take a look for yourself, our words may not do it justice. The launch of the ME-Series is around the corner and will include two models. One in stainless steel with a hint of blue lacquer. The other with a touch of gold PVD and green lacquer.

SevenFriday ME-Series Ref. SF-ME1/01

Technical specifications

SevenFriday ME-Series

Reference: SF-ME1/01

Case

Material: 316L Stainless steel
Dimensions:44.5 mm (3H-9H) x 44 mm (12H-6H)
Thickness: 14.56 mm
Sandblasted hour window insert
Bezel grooved line refilled with Blue Berlac lacquer
Top domed part of the bezel horizontally satined
Engraved SEVENFRIDAY Logo in the center
Polished caseback
Polycarbonate chip that covers the NFC chip
One screw allowing the access of the stem removal of the movement
Water-resistant to 50 meters (5 ATM)

Dial

Five layers construction
Middle Layer in polished rhodium cutouts with triangular pointers at 12H and 9H, both polished rhodium and filled with matt white painting
Baseplate: Grainy matt blue with two polished rhodium stickers around the inner cut-out
Top layer: Horizontally brushed rhodium with area lacquered in blue

Discs

Hour: Matt blue hour disc with relief white color printed numbers and tracks
Minute: Fine sandblasted Rhodium Galvanic treated disc with relief printed numbers and tracks in blue

Movement

Automatic Skeleton TMI NH70 (M)
Power reserve of 41 hours

Functions/Indications

Hours, minutes
Watch in connection with the SEVENFRIDAY App (iOS & Android), thanks to an NFC chip embedded in the caseback, allows secured authentication and registration

Strap and buckle

Black Genuine calf leather strap with black stitching and SEVENFRIDAY in the back
Stainless Steel butterfly clasp with engraved SEVENFRIDAY logo
Strap: 26 to 22mm (Width)

MSRP

CHF 1’309
EUR 1’412
USD 1’470

SevenFriday ME-Series Ref. SF-ME1/02