Naoya Hida & Co. Unveils Its 2026 Collection

For 2026, Naoya Hida & Co. will produce 10 models:

• Seven new designs (NH TYPE1E, NH TYPE2C-2, NH TYPE3B-4, NH TYPE5B, NH TYPE5B-1, NH TYPE7A, and NH TYPE8A)
• Three models carried over from last year (NH TYPE3B, NH TYPE3B-3, and NH TYPE6A).
• Production of 40mm and 45mm D-buckles will also continue.

NH TYPE1E

The NH TYPE1 series began with its prototype in 2018 and was launched in 2019 as NAOYA HIDA & Co.’s first product. Ongoing refinements led to the NH TYPE1C in 2020 and the NH TYPE1D, which has been produced since 2022. This year marks the fifth generation of the series.

The most notable update is the new 36mm case, reduced from 37mm, whose more compact profile somehow gives the watch an even more confident presence. While it may resemble the NH TYPE1D at first glance, the differences are clear upon direct comparison. The redesigned sapphire crystal now features a more pronounced domed profile, enhancing depth and dimension. Consequently, the case thickness has increased from 9.8mm to 10.9mm, further elevating the watch’s visual impact.

NH TYPE2C-2

The NH TYPE2 series debuted in 2020 with the NH TYPE2A, featuring a hand-wound center-seconds movement. This was followed by the NH TYPE2B in 2021, the NH TYPE2C in 2022, and the brand’s first collaboration with THE ARMOURY, the “NH TYPE2C-1 Lettercutter,” also released in 2022.

The NH TYPE2C-2 is the first NAOYA HIDA & Co. model to feature a porcelain dial. We have long aimed to use materials beyond German silver and Argentium silver, and are pleased to have realized this goal. The development focused on harmonizing the porcelain dial, reminiscent of 19th-century timepieces, with the NH TYPE2 series’ reinterpretation of 1950s and 1960s dress watches. The simple dial design, enhanced by hand-painted indexes and logo, integrates seamlessly with the case for a balanced and distinctive look.

NH TYPE3B-4

The NH TYPE3B-4 is the first NH TYPE3 series model with a moon-phase mechanism to feature hand-engraved decoration across the entire case surface, except for the bezel and caseback, both in 18K yellow gold. The positive response to the engraved NH TYPE1D-3 in 2024 inspired us to expand engraving to a larger scale.

This year’s design motif is Art Nouveau, a style less common in watchmaking than Art Deco. Through this project, we aim to revive the era’s spirit in a modern form. For the first time, we have applied gold leaf to the three-dimensional, relief-sculpted Arabic numerals, capturing the essence of the period with a contemporary perspective.

NH TYPE5B

The NH TYPE5A, introduced in 2024 as our first rectangular watch, received an excellent market response. After a year of personal testing, I determined that subtle case adjustments were needed for a more refined and harmonious design.

For the NH TYPE5B, we updated the dial design and shortened the lugs by 1mm on each side. The stepped section along the case flank was widened by 0.3mm. While these changes are minor, they significantly transform the watch’s overall impression, highlighting how small dimensional adjustments can greatly influence character.

NH TYPE5B-1

The NH TYPE5A-1, introduced in 2025, was our first model to feature an acrylic cover glass. I have long appreciated the warmth and unique character of acrylic crystals on vintage watches. Discovering that modern acrylic materials could produce high-quality cover glass, I decided to adopt this approach, though I was initially unsure how enthusiasts would receive it.

The response was overwhelmingly positive. Therefore, when designing the NH TYPE5B, I confidently included the NH TYPE5B-1, which also features an acrylic cover glass. I encourage you to compare both models side by side.

NH TYPE7A

When I began my watchmaking project in 2012, I considered using vintage movements, but limited experience and concerns about sourcing spare parts prevented me from doing so. However, the interest remained.

A few years ago, I acquired a significant number of vintage movements, including the iconic Valjoux 23(236) chronograph caliber. I aimed to combine its vintage appeal with a modern case, hand-engraved indexes, and sculpted hands to create my ideal Valjoux 23(236) chronograph. This vision led to the NH TYPE7A.

NH TYPE8A

When I began working in the watch industry in 1990, I was drawn to smaller timepieces, especially classics like the Patek Philippe Ref. 96 and Breguet Ref. 3210. Despite the industry’s shift toward larger cases, my desire to create a refined, compact watch remained.

Developing the Cal. 2524SS for the NH TYPE5 series gave me the confidence to design a small movement that positions the small seconds far from the dial center. This led to the creation of a 31mm screw-down dress watch. The result is the NH TYPE8A, featuring the new hand-wound Cal. 2326SS, a complex three-piece case with a see-through caseback, and a domed sapphire crystal.

For me, this model represents the first step toward creating the ideal small watch.

The watches and D-buckles will be available for purchase through the Official Website on Monday, May 18, 2026, 10:00 AM JST to Thursday, May 21, 2026, 10:00 AM JST (Sunday, May 17 at 9:00 PM to Wednesday, May 20 at 9:00 PM EDT)

Technical specifications

Naoya Hida & Co. NH TYPE1

Limited edition of 25 pieces (2026-2027)

Case

• Material: Stainless steel (SUS904L)
• Diameter: 36 mm
• Thickness: 10.90 mm
• Lug to lug: 43.80 mm
• Glass: Domed sapphire crystal with non-reflective coating (double-side)
• Case back: Screwed case back
• Water-resistant to 5 bar

Dial and hands

• Material: German Silver
• Brand logo: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center
• Minute / Second scale: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center.
• The ring part of the dial outer periphery incorporates a separate component.
• Index: Hand engraved by skilled craftsman.
• Inked by synthetic Japanese lacquer (Cashew).
• Hands material: Steel
• Finish of hands: Blue steel by heat treatment

Movement

• Cal. 3019SS
• Manual winding movement
• Diameter: 30 mm (13 ¼ lignes)
• Thickness: 4.30 mm
• Frequency: 4 Hz, 28'800 vph
• Number of jewels: 18
• Power reserve of 48 hours

Functions/Indications

• Hours, minutes
• Small seconds

Strap and buckle

• Aviator calf leather
• Stainless steel (904L) pin buckle

MSRP: USD 19'500

Technical specifications

Naoya Hida & Co. NH TYPE2C-2

Limited edition of 10 pieces (2026-2027)

Case

• Material: Stainless steel (SUS904L)
• Diameter: 37 mm
• Thickness: 11.40 mm
• Lug to lug: 44.80 mm
• Glass: Curved sapphire crystal with non-reflective coating (double-sided)
• Case back: Screwed case back
• Water-resistant to 5 bar

Dial and hands

• Dial material: Porcelain
• Brand logo: Hand-painted by skilled craftsman
• Index: Hand-painted by skilled craftsman
• Hands material: Steel

Movement

• Cal. 3020CS
• Manual winding movement
• Diameter: 30 mm (13 ¼ lignes)
• Thickness: 5.0 mm
• Number of jewels: 22
• Power reserve of 45 hours

Functions/Indications

• Hours, minutes, seconds

Strap and buckle

• Leather strap
• Stainless steel (904L) pin buckle

MSRP: USD 20'600

Technical specifications

Naoya Hida & Co. NH TYPE 3B-4

Limited edition of 2 pieces (2026-2027)

Case

• Material: 18-carat yellow gold, engraved case
• Diameter: 37 mm
• Thickness: 10.80 mm
• Lug to lug: 44 mm
• Glass: Curved sapphire crystal with non-reflective coating (double-sided)
• Case back: Screwed case back
• Water-resistant to 5 bar

Dial and hands

• Dial material: German Silver
• Brand logo: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center
• Minute / Second scale: Engraving by an ultra-precision micro-milling machine. The minute ring on the outer circumference is a separate part.
• Index: Hand-engraved by skilled craftsman. Art Nouveau–style Arabic numerals in relief, finished with gold leaf.
• Moon phases: Lapis lazuli disc; separate 18KYG moon component with hand-engraved face.
• Hour & minute hands: 18KYG (yellow gold)

Movement

• Cal. 3021LU
• Manual winding movement
• Moon phases: Indicated over 59 days
• Diameter: 30 mm (13 ¼ lignes)
• Thickness: 5.60 mm
• Number of jewels: 18
• Power reserve of 45 hours

Functions/Indications

• Hours, minutes
• Moonphases

Strap and buckle

• Ostrich leather strap
• 18-carat yellow gold pin buckle

MSRP: USD 108'300

Technical specifications

Naoya Hida & Co. NH TYPE 5B

Limited edition of 10 pieces (2026-2027)

Case

• Material: Stainless steel (SUS904L)
• Case length: 33 mm
• Case width: 26.70 mm
• Case thickness: 9.10 mm
• Lug to lug: 41.40 mm
• Glass: Curved sapphire crystal in two-part shape (vintage cut-glass windshield style)
• Case back: Fixed with four screws
• Water-resistant to 3 bar

Dial and hands

• Dial material: German Silver
• Brand logo: Engraving by an ultra-precision micro-milling machine
• Second scale: Engraving by an ultra-high-precision micro-milling machine. The seconds ring at 6 o’clock is a separate component.
• Index: Hand-engraved by skilled craftsman.
• Black cashew (synthetic Urushi lacquer) ink.
• Hour & minute hands: 18KWG, polished finish
• Second hand: Steel, heat-treated, blued

Movement

• Cal. 2524SS
• Manual winding movement
• Overall movement length: 25.90 mm (11 ½ lignes)
• Movement width: 21.40 mm
• Thickness: 3.20 mm
• Frequency: 3 Hz, 21'600 vph
• Number of jewels: 19
• Power reserve of around 38 hours

Functions/Indications

• Hours, minutes
• Small seconds

Strap and buckle

• Météor calf leather strap
• Stainless steel (904L) pin buckle

MSRP: USD 26'700

Technical specifications

Naoya Hida & Co. NH TYPE 5B-1

Limited edition of 10 pieces (2026-2027)

Case

• Material: Stainless steel (SUS904L)
• Case length: 33 mm
• Case width: 26.70 mm
• Case thickness: 9.10 mm
• Lug to lug: 41.40 mm
• Glass: Curved sapphire crystal in two-part shape (vintage cut-glass windshield style)
• Case back: Fixed with four screws
• Water-resistant to 3 bar

Dial and hands

• Dial material: German Silver
• Brand logo: Engraving by an ultra-precision micro-milling machine
• Second scale: Engraving by an ultra-high-precision micro-milling machine. The seconds ring at 6 o’clock is a separate component.
• Index: Hand-engraved by skilled craftsman.
• Black cashew (synthetic Urushi lacquer) ink.
• Hour & minute hands: 18KWG, polished finish
• Second hand: Steel, heat-treated, blued

Movement

• Cal. 2524SS
• Manual winding movement
• Overall movement length: 25.90 mm (11 ½ lignes)
• Movement width: 21.40 mm
• Thickness: 3.20 mm
• Frequency: 3 Hz, 21'600 vph
• Number of jewels: 19
• Power reserve of around 38 hours

Functions/Indications

• Hours, minutes
• Small seconds

Strap and buckle

• Météor calf leather strap
• Stainless steel (904L) pin buckle

MSRP: USD 26'700

Technical specifications

Naoya Hida & Co. NH TYPE 7A

Limited edition of 25 pieces (2026-2027)

Case

• Material: Stainless steel (SUS904L)
• Diameter: 36 mm
• Thickness: 11.70 mm
• Lug to lug: 43.80 mm
• Glass: Domed sapphire crystal with non-reflective coating (double-side)
• Case back: Screwed case back
• Water-resistant to 5 bar

Dial and hands

• Dial material: German Silver
• Brand logo: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center
• Minute / Second scale: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center. The outer periphery ring of the dial is a separate component.
• Index: Hand-engraved by skilled craftsman.
• Inked by synthetic Japanese lacquer (Cashew).
• Hands material: 18KYG (yellow gold)
• Chronograph hand: Heat-blued steel

Movement

• Cal. 2926CH / Valjoux 23(236)
• Manual winding movement
• Diameter: 29.50 mm (13 lignes)
• Thickness: 5.82 mm
• Frequency: 3 Hz, 21'600 vph
• Number of jewels: 17
• Power reserve of 48 hours

Functions/Indications

• Hours, minutes, seconds
• Chronograph

Strap and buckle

• Granite calf leather strap
• Stainless steel (904L) pin buckle

MSRP: USD 38'300

Technical specifications

Naoya Hida & Co. NH TYPE 8A

Limited edition of 20 pieces (2026-2027)

Case

• Material: Stainless steel (SUS904L)
• Diameter: 31 mm
• Thickness: 8.90 mm
• Lug to lug: 38.40 mm
• Glass: Domed sapphire crystal with non-reflective coating (double-side)
• Case back: Screwed case back
• Water-resistant to 5 bar

Dial and hands

• German Silver
• Brand logo: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center
• Minute / Second scale: Engraving by Ultra High-Precision and High-Speed Micro Fine Machining Center. The outer periphery ring of the dial is a separate component.
• Index: Hand-engraved by skilled craftsman.
• Inked by synthetic Japanese lacquer (Cashew).
• Hands material: Steel
• Finish of hands: Blue steel by heat treatment

Movement

• Cal. 2326SS
• Manual winding movement
• Diameter: 23.50 mm (9 lignes)
• Thickness: 2.95 mm
• Frequency: 3 Hz, 21'600 vph
• Number of jewels: 19
• Power reserve of 38 hours

Functions/Indications

• Hours, minutes
• Small seconds

Strap and buckle

• Météor calf leather strap
• Stainless steel (904L) pin buckle

MSRP: USD 23'100

For more information, please visit naoyahidawatch.com