Louis Erard 2340 Collection

We said we were levelling up. We meant it. Five years into our new strategy, meet our first Louis Erard watch with an integrated bracelet. Its name is 2340, the postal code of our home in Le Noirmont, now a symbol of a new chapter. A new bracelet. A new case. A movement that is a first in our collections. Every detail, technical, aesthetic, driven to the point of obsession. A model built to last. Not a limited edition. A foundational piece. Our take on sporty-chic, the Louis Erard way, marking the start of a new collection shaped by materials and partnerships. From now on, Louis Erard has two faces: Noirmont and 2340.

It was time to design an integrated bracelet. Two years of development brought us here: tapered architecture in two titanium and steel materials and two contrasting finishes, brushed and polished. Each link is hand-beveled after assembly, a delicate process that tolerates no imperfection. Nothing about this watch is simple, yet everything flows. Every part fits perfectly. The level of finishing is high horology without the price tag. Connoisseurs will know. They’ll feel it. This goes beyond design and aesthetics. It’s engineering. With a refined case and a deeply textured dial, this is the blueprint of our sports identity. Five years of evolution summed up in this timepiece and this is just the beginning.” Manuel Emch

The bracelet: a statement of intent

You asked. We delivered, in our own way. The 2340 bracelet is a bold move: a custom-designed, fully integrated tapered five-link bracelet, built to stand out, designed to last.

It comprises 92 components: 46 links and interlinks, 2 end links, 32 pins and 12 screws. The structure is as technical as it is aesthetic. The outer links crafted in brushed titanium contrast with polished steel center links. A deliberate play on textures and materials that adds depth and refinement. Each link is hand-beveled after assembly, a meticulous, high-precision operation typical of in haute horlogerie. Nothing is left to chance. The bracelet is fastened by means a spring-loaded butterfly clasp, fully concealed when worn, seamless in both form and function. The result? A bracelet that flows naturally from the case, creating a sense of visual continuity and structural unity. A tribute to the great integrated designs, reinterpreted with Louis Erard’s signature language.

The case: at the core of the design

The case of the 2340 is all about balance: clean lines, smart materials and everyday comfort. It measures 40 mm in diameter (41.5 mm lug to lug), but wears slimmer thanks to its low-profile, ergonomic shape. The case middle is made from brushed titanium for lightness and comfort. The lugs, bezel, crown and caseback are in polished stainless steel, adding contrast, shine and structure. On each side, four polished gadroons give the case its unique identity. More than just design features, they also hide the invisible bracelet connection. The result is a case that looks sharp, feels great on the wrist and sets the tone for the 2340’s sporty-chic personality.

The dial: three versions, two designs, one standard

Each design uses a different stamping technique to bring texture and depth to the surface. A mint green lacquered dial with an oblong-stamped pattern inspired by capsules. A fun nod to the color and the logo at 6 o’clock. The slate blue & deep blue dials use a lined stamped texture. The linear pattern echoes the bracelet, visually tying the design together. All dials include floating diamond-cut hour-markers for added depth. The baton-type hands are brushed and polished for legibility and light play. A railway track surrounds the dial, with the Louis Erard name subtly integrated into the design.

Inside: a new movement

Inside the 2340 is a Sellita SW300-1, a slim, Swiss-made automatic movement just 3.6 mm thick. It’s the first time we’ve used this caliber in our collection.

We’ve made it ours with a custom, black-lacquered rotor, signed Louis Erard and uniquely decorated.

What is the 2340?

More than a watch. A milestone in our journey. A response to: “What’s next for Louis Erard, beyond regulators and collaborations?” The 2340 is our intensely personal entry into the world of sporty-chic. Yes, we’ve studied the best, but we’ve written our own line. This is sport, the Louis Erard way: design-obsessed, detail-driven, since 1929, now more than ever.

Louis Erard: one brand, two identities

For years, Métiers d’Art and Collaborations have defined us. They still do. But today, with 2340, we enter a new phase: Louis Erard now speaks through two distinct design identities.

The Noirmont Collection: named after our location since 1992. A home for collaborations and Métiers d’Art.

The 2340 Collection: named after our postal code. A home for materials, partnerships and the sporty-chic future.

Technical specifications

Louis Erard 2340 Mint

Reference: 35123TA11.BMT12

Case

• Material: Satin-finished titanium and polished stainless steel
• Diameter: 40 mm
• Thickness: 8.95 mm
• Lug to lug: 41.50 mm
• Sapphire crystal with anti-reflective treatment on both sides
• Closed caseback
• Water-resistant up to a pressure of 5 bars (50 m/165 ft)

Dial and hands

• Mint green lacquered dial with an oblong stamped pattern. Black transferred railway track, satin-finished plate at 3 o’clock engraved with the “LE” logo, and rhodium-plated, diamond-cut indexes enhanced with SLN-C1 blue-luminous coating.
• Rhodium-plated hands, satin-finished top surfaces, diamond-cut edges, SLN-C1 blue emission

Movement

• Automatic movement
• Sellita SW300-1 calibre
• Diameter: 11½ lignes, 25.60 mm
• Height: 3.60 mm
• Number of jewels: 25
• Frequency: 28,800 VpH (4Hz) 
• élaboré grade movement
• Special openworked oscillating weight with black lacquered Louis Erard symbol
• Approx. 56 hours of power reserve (typical performance)

Functions/Indications

• Central hour, minute and second hands

Strap and buckle

• Satin-finished titanium and polished stainless steel
• Butterfly folding clasp with spring-blade mechanism, Torx screws at bracelet attachment.
• Dimensions: width 28/20 mm, length 220 mm.

MSRP: CHF 2'990 (excl. taxes)

Technical specifications

Louis Erard 2340 Slate

Reference: 35123TA02.BMT12

Case

• Material: Satin-finished titanium and polished stainless steel
• Diameter: 40 mm
• Thickness: 8.95 mm
• Lug to lug: 41.50 mm
• Sapphire crystal with anti-reflective treatment on both sides
• Closed caseback
• Water-resistant up to a pressure of 5 bars (50 m/165 ft)

Dial and hands

• Slate blue lacquered dial with a horizontal wave pattern. White transferred railway track, satin-finished plate at 3 o’clock engraved with the “LE” logo, and rhodium-plated, diamond-cut indexes enhanced with SLN-C1 blue-luminous coating.
• Rhodium-plated hands, satin-finished top surfaces, diamond-cut edges, SLN-C1 blue emission

Movement

• Automatic movement
• Sellita SW300-1 calibre
• Diameter: 11½ lignes, 25.60 mm
• Height: 3.60 mm
• Number of jewels: 25
• Frequency: 28,800 VpH (4Hz) 
• élaboré grade movement
• Special openworked oscillating weight with black lacquered Louis Erard symbol
• Approx. 56 hours of power reserve (typical performance)

Functions/Indications

• Central hour, minute and second hands

Strap and buckle

• Satin-finished titanium and polished stainless steel
• Butterfly folding clasp with spring-blade mechanism, Torx screws at bracelet attachment.
• Dimensions: width 28/20 mm, length 220 mm.

MSRP: CHF 2'990 (excl. taxes)

Technical specifications

Louis Erard 2340 Blue

Reference: 35123TA01.BMT12

Case

• Material: Satin-finished titanium and polished stainless steel
• Diameter: 40 mm
• Thickness: 8.95 mm
• Lug to lug: 41.50 mm
• Sapphire crystal with anti-reflective treatment on both sides
• Closed caseback
• Water-resistant up to a pressure of 5 bars (50 m/165 ft)

Dial and hands

• Deep blue lacquered dial with a horizontal wave pattern. White transferred railway track, satin-finished plate at 3 o’clock engraved with the “LE” logo, and rhodium-plated, diamond-cut indexes enhanced with SLN-C1 blue-luminous coating.
• Rhodium-plated hands, satin-finished top surfaces, diamond-cut edges, SLN-C1 blue emission

Movement

• Automatic movement
• Sellita SW300-1 calibre
• Diameter: 11½ lignes, 25.60 mm
• Height: 3.60 mm
• Number of jewels: 25
• Frequency: 28'800 vph (4Hz) 
• élaboré grade movement
• Special openworked oscillating weight with black lacquered Louis Erard symbol
• Approx. 56 hours of power reserve (typical performance)

Functions/Indications

• Central hour, minute and second hands

Strap and buckle

• Satin-finished titanium and polished stainless steel
• Butterfly folding clasp with spring-blade mechanism, Torx screws at bracelet attachment.
• Dimensions: width 28/20 mm, length 220 mm.

MSRP: CHF 2'990 (excl. taxes)

For more information, please visit louiserard.com