Gagà Laboratorio Labormatic Azzurro and Labormatic Champagne

Gagà Laboratorio, the swiss-based brand celebrated for its fusion of Italian design heritage and Swiss mechanical mastery, proudly expands its signature Labormatic collection with two captivating new editions: Labormatic Azzurro and Labormatic Champagne.

These two models mark a new creative chapter for the brand, each drawing inspiration from a distinct cultural narrative while retaining the technical excellence and distinctive construction that define the Labormatic line.

Labormatic Champagne- A Sparkling Antithesis to Bauhaus

On the other hand, Labormatic Champagne stands in bold contrast to the minimalist principles of the existing Bauhaus model. Where Bauhaus is clean, precise, and restrained, Champagne is celebratory, luminous, and expressive. Its warm, radiant tone challenges traditional codes with flair—embodying a more playful and spirited approach to elegance. It doesn’t simply complete the Bauhaus; it opposes it, offering an effervescent counterbalance that captures the joy and spontaneity suggested by its name.

Labormatic Azzurro - A Pastel Tribute to Post-war Italy

The Azzurro model complements the existing Cinquanta and adds a fresh chromatic dimension to the series. Its soft blue hue echoes the pastel tones that permeated Italian design during the post-World War II economic boom—an era when optimism, innovation, and creativity shaped everything. More than just a color, Azzurro evokes the spirit of rebirth and cultural vibrancy that characterized Italy in the 1950s and '60s, offering a poetic reinterpretation of an iconic period in the nation’s aesthetic history.

Engineering Excellence at the Core

Both new models retain the exceptional specifications that define the Labormatic identity:

A sophisticated 7-part case construction that enhances structural depth and visual refinement.

An intricate 8-component dial, layered for dimensionality and distinctiveness.

The La Joux-Perret G-100 automatic movement, delivering 68 hours of power reserve and featuring a rotor exclusively customized for Gagà Laboratorio.

Gagà Laboratorio

Founded in late 2024 by Ruben Tomella in collaboration with Mo Coppoletta as Designer and Art Director, Gagà Laboratorio was born from a shared vision: to create timepieces with unmistakable character and a design language that speaks of timeless beauty. This new brand aims to capture the essence of "beauty" in its purest form through exceptional Italian design and Swiss precision.