Bell & Ross BR-05 Sincere White Lum

Bell & Ross, in partnership with Sincere Fine Watches Singapore, presents the BR-05 Sincere White Lum, a special edition that marks the debut of a Full Lum dial in Bell & Ross’ urban collection, featuring a new red-and-white theme inspired by Singapore’s national flag to complement the country’s 60th National Day, available exclusively at Sincere Fine Watches Singapore.

Founded on the principle of complementarity, Bell & Ross draws on the conjugation of abilities in its design and manufacture, a philosophy that stems from its founders' partnership. The BR-05 Sincere White Lum is further testament to Bell & Ross's ongoing commitment to significant collaborations beyond the Manufacture, having collaborated with renowned institutions such as the French Air and Space Force precision aerobatics squad, Patrouille de France.

BR-05: Urban Time Instruments

Evoking the sleek lines and multi-faceted steel frameworks of modern skyscrapers that dominate city skylines around the world, the BR-05 was introduced in 2019 as a true definition of a resolutely urban style that is both imposing and sophisticated. This urban instrument highlights bold architectural lines and a sculptural sense of volume, particularly through the seamless integration of bracelet and case. Strength in its purest form. They personify the vitality of the city, a terrain as demanding as those extremes defined by great heights and depths.

Designed for the modern go-getter, it features a 40mm angular case with a dynamic interplay of perfectly polished and satin-brushed finishes. The polished bevels add contrast and definition to the case’s angular form. These alternating satin-finished and polished surfaces are also found on the remarkably flexible steel bracelet. Particular attention has been paid to the arc of the curve, allowing all the components to be perfectly aligned and ensuring the bracelet can adapt seamlessly to any wrist.

City-State of Mind

In 2025, Bell & Ross and Sincere Fine Watches mark a new milestone in their partnership with the BR-05 Sincere White Lum, a special edition inspired by the Singapore national colours, featuring for the first time, a Full Lum dial in white, accentuated by striking red indices.

The red and white colour theme symbolises unity, courage, and purity, reflecting the enduring spirit of a nation that shines brightly on the world stage. By day, the watch’s white dial and bold red indexes radiate clarity and energy. As night falls, the dial emits a luminous glow — a quiet beacon that mirrors the strength and resilience of a nation moving confidently toward the future.

Enhanced with Super-LumiNova X2, the dial delivers high-performance luminescence for a bright, long-lasting glow. The advanced grade of luminescence responds efficiently to light exposure, offering a powerful and sustained afterglow—ensuring optimal legibility in low-light conditions.

The index design represents a subtle yet familiar twist, featuring a layout more closely related to that on Bell & Ross’ iconic cockpit-inspired BR-03 with large military-type Arabic numerals at 12, 3, 6 and 9 o’clock, and a round date aperture at 4:30. The urban time instrument is powered by the automatic mechanical movement, BR-CAL.321, equipped with a power reserve of up to 54 hours.

Integrated with the 40mm stainless-steel case, the bracelet forms a seamless unit with matching alternating polished and satin-brushed finishes. The polished bevels accentuate the sculpted contours, adding visual depth. The links are articulated according to a radius of curvature which makes the bracelet perfectly suited to any type of wrist.

With its integrated design, robust comfort and meticulous finishes, the BR-05 is built for the active, urban lifestyle. Bold yet refined, the BR-05 exudes strength and modern elegance — a sculpted timepiece that commands presence. It is designed for the modern individual navigating the pulse of urban life with confidence and style.

Technical specifications

Bell & Ross BR-05 Sincere White Lum

Reference: BR05A-WSC-ST/SST

Case

• Material: Satin-finished and polished stainless steel
• Dimensions: 40 mm wide
• Crystal: Sapphire with anti-reflection coating 
• Screw-down crown. Crown guard
• Sapphire case-back with 360° oscillating weight
• Water-resistant to 100 meters

Dial and hands

• White Full Lum coated in Super-LumiNova X2, featuring red numerals and indices

Movement

• Calibre BR-CAL.321
• Automatic movement

Functions/Indications

• Hours, minutes, seconds and date

Strap and buckle

• Bracelet: Satin-polished stainless steel
• Buckle: Folding. Satin-polished stainless steel

MSRP: SGD 7'900 (incl. taxes)

For more information, please visit sincerewatch.com