Alexander Shorokhoff at Inhorgenta 2025

The Inhorgenta trade fair in Munich set new standards for Alexander Shorokhoff.

The INHORGENTA trade fair in Munich has once again impressively demonstrated that it is one of the leading watch fairs for Alexander Shorokhoff and serves as a key platform for the industry and trade. It provides the perfect opportunity to showcase innovations, cultivate valuable business relationships, and discover the latest trends.

For the Alexander Shorokhoff brand, four exciting days at the fair have come to an end – with an outstanding result: a record order level, surpassing the previous year by 10%!

In the specially designed Watch Boutique, surrounded by numerous renowned brands, Alexander Shorokhoff has firmly established itself as a key player in the German watch market. Its presence at INHORGENTA, highlighted by an artistically designed exhibition stand, impressively underscores this success. The company enjoys an excellent reputation and continues to experience growing demand.

The most sought-after new models at this year's fair were:

Flensi – A tribute to the beauty of the sea

The Flensi model, lovingly named after its place of origin, the German city of Flensburg, captivates with a dial that showcases an impressive composition of multicolored fish and marine elements in a striking 3D effect. The background of the dial is designed in four shades of mother-of-pearl, transitioning from a bright, luminous hue at the top to a deep, dark mother-of-pearl at the bottom, mimicking the depth of the ocean. The 45 mm case features a crown at 2 o’clock for the rotating inner bezel and another at 4 o’clock for time adjustment. The colorful bezel is made of durable titanium and has been refined using a special anodizing process to achieve its unique coloration. The case back presents an enchanting 3D depiction of a pair of turtles, adding to the maritime theme. Beneath it beats a reliable Swiss movement. Available in three color variations, each limited to just 60 pieces.

Emotio Due – A Symbiosis of Functionality and Modernity

With the Emotio Due, Alexander Shorokhoff presents an automatic timepiece that seamlessly combines technical features with modern, avant-garde design. The embossed, avant-garde pattern of the dial remains subtly in the background, while a wave-like motif at the center stands out from the rest of the design. There, key elements catch the eye: the striking number 60, the off-centered seconds subdial with a zero position shifted approximately 15 seconds to the left, and the brand’s signature. The two mother-of-pearl subdials give the watch its name. The upper subdial displays the date, while the lower subdial showcases the power reserve in varying shades of mother-of-pearl. The case is a completely new development. Measuring 42 mm in diameter and featuring a cylindrical sapphire crystal, it remains remarkably slim despite housing the exquisitely hand-engraved STP12-1 automatic movement. Limited to just 50 pieces.

Crazy Balls – The creative ballet of spheres

Another highlight of the fair was the Crazy Balls 2 – the successor to the popular and already sold-out Crazy Balls model. This timepiece stays true to the playful concept of colorful, round elements while reinterpreting it in a completely new way. The radiant white dial, combined with the perfectly coordinated strap, gives the watch a fresh, modern aesthetic. Limited to just 60 pieces, the Crazy Balls 2 will soon be available to customers – an exclusive must-have for lovers of extraordinary timepieces.

Mike – a truly special timepiece from the heart!

Also this year, the Alexander Shorokhoff watch manufactory is supporting the Rheuma Children’s Clinic in Garmisch with a special model! The "Mike" watch, featuring a jumping hour and a charming bear appliqué, truly captured the hearts of the trade fair visitors. Designed for a great cause to support children suffering from rheumatism, a generous donation from each sale of this timepiece goes directly to the initiative. This edition is strictly limited – only 10 pieces are available.

Bella & Alla – Art in its purest form

The "Bella & Alla" is undoubtedly a true masterpiece. The intricate floral pattern was first stamped and etched with the highest precision. Meticulous hand engravings then brought every petal to life, enhancing the design’s remarkable authenticity. Only after this careful craftsmanship was the dial refined with luxurious yellow gold. Finally, enamel was applied by hand, giving each individual petal an unparalleled depth and vibrancy. With this model, Alexander Shorokhoff once again demonstrates the brand’s ability to create extraordinary timepieces—pushing the boundaries of artisanal craftsmanship. Limited to just 13 pieces.

Once again, Alexander Shorokhoff not only showcases his creative diversity in designing extraordinary timepieces but also makes a strong statement for social commitment. The new models will be gradually presented online and are sure to attract significant attention.

Technical specifications

Alexander Shorokhoff Flensi

Reference: AS.DD06-TG

Reference: AS.DD06-TB

Reference: AS.DD06-TR

Limited edition of 60 pieces each

Case

• Material: Stainless steel with an embossed solid steel case back and decorative steel screws, colored titanium outer bezel; an additional decorative steel grid is included
• Diameter: 45 mm
• Thickness: 13.75 mm (14.3 mm with steel grid)
• Bezel: Rotating inner bezel, adjustable via the crown at 2 o’clock
• Glass: Anti-reflective sapphire crystal
• Water-resistant to 10 ATM

Dial and hands

• Dial: Genuine mother-of-pearl in various colors, featuring multi-colored fish and marine elements as 3D appliqués
• Hour markers with orange luminous coating
• Hands: Black with yellow-orange luminous coating

Movement

• Caliber: 2824.ETA (SW200)
• Automatic movement, with a hand-engraved and refined rotor, blued screws
• Number of jewels: 25 (26)
• Power reserve of 38 hours

Functions/Indications

• Hours, minutes, central seconds, date

Strap and buckle

• High-quality rubber strap with folding clasp
• Lug width: 22 mm

MSRP: EUR 2'700

Technical specifications

Alexander Shorokhoff Emotio Due

Reference: AS.EMO2-1

Limited edition of 50 pieces

Case

• Material: Stainless steel
• Diameter: 42 mm
• Thickness: 10.60 mm
• Anti-reflective sapphire crystal on the front and sapphire crystal case back
• Water-resistant to 50 meters

Dial and hands

• Avant-garde pattern with mother-of-pearl subdials

Movement

• STP12-1
• Automatic movement
• Number of jewels: 25
• Power reserve of 42 hours

Functions/Indications

• Hours, minutes
• Decentralized seconds at 9 o’clock
• Date at 12 o’clock
• Power reserve indicator at 6 o’clock

Strap and buckle

• Crocodile leather strap with engraved solid stainless steel pin buckle
• Lug width: 20 mm

MSRP: EUR 2'590

Technical specifications

Alexander Shorokhoff Crazy Balls 2

Reference: AS.CB02-1

Limited edition of 60 pieces

Case

• Material: Brushed and polished stainless steel
• Diameter: 39 mm
• Sapphire crystal on both sides, anti-reflective coating on the front
• Water-resistant to 50 meters

Dial and hands

• Avant-garde pattern with mother-of-pearl subdials

Movement

• Caliber SW200
• Automatic movement, with a hand-engraved and refined rotor, blued screws
• Number of jewels: 26
• Power reserve of 38 hours

Functions/Indications

• Hours, minutes, central seconds, date

Strap and buckle

• Crocodile leather strap with engraved solid stainless steel pin buckle
• Lug width: 20 mm

MSRP: EUR 1'850

Technical specifications

Alexander Shorokhoff "Mike"

Limited edition of 10 pieces

Case

• Material: Stainless steel
• Diameter: 43.50 mm
• Anti-reflective sapphire front glass, sapphire case back
• Water-resistant to 50 meters

Dial and hands

• Guilloche dial

Movement

• Dubois Depraz 14400A
• Automatic movement
• Hand-engraved and refined rotor, blued screws
• Number of jewels: 25
• Power reserve of 40 hours

Functions/Indications

• Jumping hour display at 12 o’clock, central minutes, small seconds at 6 o’clock

Strap and buckle

• Crocodile leather strap with engraved solid stainless steel pin buckle

MSRP: EUR 5'900

Technical specifications

Alexander Shorokhoff "Bella & Alla"

Reference: AS.KD02-B&A

Limited edition of 13 pieces

Case

• Material: Stainless steel case, black PVD-coated, with enamel inlays
• Diameter: 41 x 41 mm
• Glass: Domed, anti-reflective sapphire crystal
• Sapphire case back
• Water-resistant to 30 meters

Dial and hands

• Dial: 3D-engraved, hand-enameled
• Hands: Yellow-gold colored

Movement

• Automatic ETA 2892
• Hand-engraved and refined rotor, blued screws
• Number of jewels: 21
• Power reserve approx. 42 hours

Functions/Indications

• Hours, minutes, central seconds

Strap and buckle

• Genuine alligator leather strap with engraved solid stainless steel pin buckle
• Lug width: 22 mm

MSRP: EUR 4'990

For more information, please visit alexander-shorokhoff.com