IWC Schaffhausen Opens First Boutique in Poland

IWC Schaffhausen announces the opening of its new boutique in Warsaw. It is situated on the historic Trzech Krzyży square, home to the striking St Alexander’s Church. In the boutique, watch enthusiasts can explore the diverse world of the IWC watch family.

In spring 2026, the Swiss luxury watch manufacturer IWC Schaffhausen will open its new boutique in the southern city centre of Warsaw. The popular Śródmieście Południowe district around Plac Trzech Krzyży combines the historic elegance of the Royal Route between the Palace and the former Wilanów summer residence with vibrant city life and stylish cafés and restaurants. Many leading international fashion and jewellery brands have established themselves here, making the area one of Warsaw’s trendiest shopping destinations.

The new IWC boutique, opened in partnership with W.KRUK, is located in Kamienica Pod Gryfami, a townhouse built at the end of the 19th century in the Italian Renaissance style with classical elements. Spanning 45 square metres, the boutique is deliberately intimate in scale, offering a refined and understated setting that reflects IWC Schaffhausen’s ethos of engineering-driven elegance.

A dedicated VIP lounge, conceived in warm wood tones and soft lighting, provides a private environment for more personal conversations and a deeper immersion into the brand’s universe. Here, guests are invited to explore not only the timepieces, but also the stories behind them – from IWC’s rich heritage to its state-of-the-art manufacturing centre in Schaffhausen.

The main retail space follows IWC’s signature aesthetic: clean lines, precise detailing and a restrained palette that allows the watches to take centre stage. This contemporary environment blends seamlessly with the adjacent broader multi-brand setting by W.KRUK, creating a subtle dialogue between IWC’s distinct identity and the wider world of fine watchmaking and jewellery.

Together, the space offers a balanced experience – at once technical and inviting, discreet yet unmistakably modern – marking a confident first step for IWC Schaffhausen in the Polish market.

For W.KRUK, founded in 1840 and thus Poland’s oldest jewellery brand and watch expert, the IWC boutique is the fifth luxury boutique along Warsaw’s Royal Route. This long-established company is continually expanding its presence in the luxury segment and is a valued partner to the world’s leading watch manufacturers. Thanks to its many years of experience and partnerships, the company is able to actively support the growth of the luxury watch segment in Poland and respond to the changing expectations of an increasingly discerning clientele by upholding the highest standards in customer experience and expert advice.

We are particularly proud to be a partner of IWC Schaffhausen, a manufacturer renowned for its technical precision and timeless design. We are therefore delighted to open the very first IWC monobrand boutique in Poland. This is our next and important step in the development of the Polish luxury watch market and clearly reflects W.KRUK’s ambition to further consolidate our leading position in the prestige watch segment” – Łukasz Bernacki, CEO of W.KRUK S.A.

For more information, please visit iwc.com.