Gregory Kissling appointed CEO of Maison Breguet

The House of Breguet and its President Marc Hayek are pleased to announce the appointment of Gregory Kissling as CEO.

A microtechnology engineer, with an MBA and a Master's degree in Luxury Management, Gregory Kissling joined Swatch Group more than twenty years ago, and Omega more precisely. After holding several key positions, he became Vice President in 2022, responsible for product development. He has several notable achievements to his name. Recognized for his technical and aesthetic skills, as well as his leadership, he is appointed CEO of the House of Breguet, effective from October 1, 2024.

Mr. Kissling's arrival, whose expertise and strategic vision will play a key role in strengthening Breguet's global presence, marks the beginning of a new era for the watchmaking House.

Biography

Gregory Kissling, originally from Neuchâtel, Switzerland, is a microtechnology engineer with over 20 years of experience within Swatch Group. With an MBA and a Master’s in Luxury Management, he began his career at Cartier as a movement designer, later taking on responsibility for all calibers. In 2004, he joined Omega as a Product Manager, became Head of Product Management in 2008, and joined the brand’s management team in 2014. By 2022, he was appointed Vice President of Omega, overseeing product development. Among his most notable achievements are the launches of the Seamaster James Bond “No Time To Die” and 60th anniversary edition, the revival of Caliber 321, and the introduction of the popular Speedmaster Snoopy and Chrono Chime watches. He has also contributed to several cross-functional projects, notably with Swatch, as well as in the development of Swatch Group’s precious metal alloys. Recognized for his technical expertise and deep understanding of the luxury watch market, Gregory Kissling was appointed CEO of the House of Breguet as of October 1, 2024, reporting directly President Marc Hayek. Mr. Kissling thus continues the legacy of the watchmaking House founded in 1775 by another Neuchâtel native, Abraham-Louis Breguet.