Franck Muller Pop-up Store in Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam – Franck Muller, the Master of Complications, proudly unveils a captivating pop-up experience at Saigon Centre, open to the public until May 2026. More than just a showcase, this pop-up invites guests on a journey of discovery into the storied heritage of the House’s most iconic creations, from legendary collections like the Crazy Hours to the latest high jewellery timepieces.

Designed as a refined extension of the Franck Muller boutique at Opera View, the Saigon Centre pop-up evokes the atmosphere of a contemporary gallery. The interior design embraces neutral tones of taupe complemented by luxurious champagne gold accents and Franck Muller’s signature teal hue, striking a delicate balance between warmth and modern sophistication. Each timepiece is elevated like the piece of art that it is, reflecting the brand’s commitment to artistry and craftsmanship.

At the heart of the pop-up is a celebration of high jewellery creations, with an emphasis on Franck Muller’s dedication to exceptional mastery. One of the highlights is the latest Round Triple Mystery, a groundbreaking new complication that blurs the line between horology and high jewellery, as it redefines the telling of time with three independently rotating discs that mark the passing of hours, minutes, and seconds without hands.

Guests at the pop-up will experience not just a showcase of exceptional timepieces, but also a deeper appreciation of the artistry behind them, from the meticulous hand-setting of each gemstone to the mechanical marvels crafted in-house at the Franck Muller manufacture in Geneva, affectionately known as Watchland. A private VIP zone has been integrated into the space to foster deeper engagement and personalised service. This intimate setting allows guests to explore the House’s most exclusive pieces in privacy and comfort, guided by experts passionate about the art of Swiss watchmaking.

The Saigon Centre pop-up promises a remarkable journey into the heart of luxury watchmaking. Details of the experience are as follows:

Location:
Saigon Centre, Ho Chi Minh City
65 Lê Lợi, Phường, Quận 1, Hồ Chí Minh 70000, Vietnam

Duration:
Now through May 2026

Opening Hours:
Mon – Thu: 9:30 AM – 9:00 PM Fri – Sun: 9:30 AM – 9:30 PM