Franck Muller opens two new boutiques in Thailand

Franck Muller has partnered with King Power to open two brand new boutiques at King Power Rangnam and King Power Srivaree, focusing on providing an elevated shopping experience and highlighting the commitment to strengthening the brand's presence in the region.

Both boutiques are meticulously designed to create a museum-like atmosphere, showcasing the exquisite craftsmanship and value of the timepieces. They offer guests an immersive experience of elegance, blending harmonious elements and natural colour tones to provide a stunning backdrop for the luxurious Swiss haute horlogerie. This concept store serves as both an exhibition space and a place for sharing stories of superior craftsmanship and watchmaking. The boutique’s design is intricately crafted to boast a timeless quality, akin to that of a museum, encouraging customers to immerse themselves in the brand’s rich and groundbreaking history while reflecting a commitment to future growth.

The Franck Muller boutique at King Power Rangnam features an entrance adorned with a tall showcase for highlighting a feature timepiece on one side and a cutting-edge holographic display on the other. In contrast, the King Power Srivaree boutique’s impressive facade includes three tall showcases in its central curved window as well as the eye-catching holographic display housed within the window on the left. Inside both boutiques are dedicated areas for guests to try on the luxury watches for themselves. The furniture and decor have been meticulously designed, featuring cleverly integrated logos that blend seamlessly into the overall aesthetic. 

The boutiques’ interior decor features thoughtfully selected neutral shades of gray and beige, inspired by the travertine stone commonly found in grand European architecture, effectively reflecting Franck Muller’s origins. These colours serve as a simple backdrop that allows the showcased timepieces to shine while still highlighting their exquisite details and complications. Classic deep blue accents appear on the walls and ceiling, adorned with glossy steel that resembles champagne gold mirrors - a deliberate choice that adds a touch of luxury while also allowing guests to envision themselves wearing Franck Muller.

Vanguard Casablanca King Power 35th Anniversary Limited Edition

In celebration of King Power's 35th anniversary, Franck Muller has unveiled the Vanguard Casablanca King Power 35th Anniversary Limited Edition timepiece. This timepiece features the iconic tonneau shape of Franck Muller with the modern and sporty Vanguard case, which gives the watch a strong, powerful presence on the wrist. The limited edition timepiece, exclusive to the King Power boutiques, features a vivid blue dial, paired with a black alligator leather strap accented with blue stitching, resulting in a subtle yet striking look. The Franck Muller boutiques are now open at King Power Rangnam TIB-25, and the King Power Srivaree TIS-052A.

This exclusive timepiece is available only at Franck Muller boutiques in King Power locations across Thailand:

Franck Muller King Power Rangnam Boutique:
No. 8, Rang Nam Alley
Thanon Phaya Thai Sub-District
Ratchathewi District
Bangkok 10400, Thailand
Tel : +66 2677 888

Franck Muller King Power Srivaree Boutique:
No. 888, Moo 10
Bang Chalong Sub-district,
Bang Phli District
Samut Prakan 10540, Thailand
Tel : +66 2677 888