Franck Muller opens its new flagship boutique in Sydney

Franck Muller, the Master of Complications, proudly announces the grand opening of its new flagship boutique in Australia, located in the heart of Sydney’s luxury shopping precinct at The Castlereagh, 122 Castlereagh Street, Sydney NSW 2000. This opening marks a pivotal milestone for the Swiss luxury watchmaker as it establishes a premier presence in one of Australia’s most prestigious retail destinations.

The Sydney boutique spans approximately 108.7 sqm (1,170 sqft) and reflects the House’s continued expansion in Asia Pacific. The new flagship boutique embodies the brand’s core philosophy: every boutique is a home for Franck Muller, and every guest a welcomed friend.

The boutique is a celebration of Franck Muller’s horological artistry, showcasing the full spectrum of iconic collections. Known for its exclusive complications—many of them proprietary innovations—each timepiece is crafted entirely in-house at the Swiss manufacture. It is here that tradition meets bold innovation, and where fine watchmaking and gem-setting reach their highest expression. From the instantly recognisable Cintrée Curvex and Vanguard to the latest innovations unveiled at the World Presentation of Haute Horlogerie (WPHH) novelty presentation in Geneva, the space invites visitors to experience the Maison’s technical mastery and creative elegance.

Echoing the success and format of the recently refreshed Melbourne boutique, the Sydney location carries through the brand’s updated retail identity for the Asia Pacific region – creating a cohesive, luxurious experience for collectors and enthusiasts alike.

Design Ideology

The boutique’s architecture and interior design take cues from Franck Muller’s contemporary brand aesthetic. A neutral colour palette of greys in natural stone and fabric is accented by the Maison’s signature bright gold and champagne metallic elements—drawing light into the space and allowing the watches to shine as the centrepieces of the experience.

The store layout is designed with spatial quality and flow in mind. Timepieces are presented in free-standing vitrines rather than traditional built-ins, giving each collection room to breathe, much like works of art in a museum-inspired setting. As clients journey through the boutique, they encounter the Maison’s full range – from accessible complications to limited-edition masterpieces.

Customer Experience

Private VIP zones have been integrated into the boutique to foster deeper engagement and personalised service. These intimate spaces allow guests to explore Franck Muller’s most exclusive pieces in privacy and comfort, guided by experts passionate about the art of Swiss watchmaking.

In addition to the core collections, the boutique will also house Franck Muller’s latest timepieces, including the Round Skeleton Baguette, Curvex CX, and the Asia Pacific-exclusive Long Island Evolution ranges - offering Australian clientele direct access to the brand’s most exciting novelties.

The new flagship boutique in Sydney, operated by leading luxury retailer Kennedy, is a cornerstone of Franck Muller’s continued growth across the region and affirms the brand’s commitment to innovation, elegance, and exceptional client service. As the House of Franck Muller continues to evolve, this flagship space will stand as a proud platform to share the brand’s enduring legacy and dynamic future in haute horlogerie.

Boutique Address

Franck Muller – Sydney Flagship Boutique 122 Castlereagh Street, Sydney NSW 2000, Australia

Operating Hours

Monday – Wednesday, Friday – Saturday: 10am – 6pm
Thursday: 10am – 7pm
Sunday: 11am – 6pm